loreal style colour trophy

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2024 Theme: Utopia.

The future is now, powered by tech.
Flawless. Harmonious. Beautiful.
Showcase innovation & beauty of the new world.

What's new with 2024 Style & Colour Trophy?

The goal is to go further in the virtual world. The global contest and longest running live pro hair competition is now inviting digital artists to submit looks created with Artificial intelligence and join pros in this competition for limitless hair looks in both the real and virtual worlds.

What does the theme Utopia mean?

Explore the potential of the virtual world to stimulate your creativity and achieve the ultimate freedom of self-expression.
The future is now, powered by tech.
Flawless. Harmonious. Beautiful.
Showcase innovation & beauty of the new world.

Competition for hair styling.

The top inspiring hair pros from around the world will create the boldest, most elevated and out-of-the-box looks.

Competition for digital artists (3D & AI techniques).

World's most creative digital artists (3D & AI techniques) will compete to create the best of hair fashion that the virtual world has seen yet.

Both category winners will be rewarded with €10.000

Save the date.

Discover the key moments, from preselection opening to Global Grand Finale so you don't miss out.

15/4/24 - 14/7/24
Enter the competition.
2/8/24 - 9/8/24
Vote for your National favorite look.
19/8/24
National finale in Melbourne.
20/8/24 - 1/11/24
Vote for your Global favorite look.
1/11/24 - 31/12/24
Watch the Global Grand Finale.

The Jury.

Min Kim.

Star technical reference for existing pro community.

@minkimcolorist

Charlie Le Mindu.

Hair designer & visionary outside the hairdressing community.

@charlielemindu

Derick Monroe.

Textured hair expert & celebrity hairdresser.

@derickmonroe

Samy la Crapule.

Samy la Crapule is a French CGI artist, designer & director based in Paris.

@samylacrapule

Criteria for Hairstylists:

The evaluation criteria will be the following:

  • Perfect execution.
  • Creativity (Cutting-edge imagination, originality).
  • Elevated.

Criteria for CGI Artists:

  • Perfect execution (Amazing hair definition -or go beyond hair-).
  • Creativity (Cutting-edge imagination, originality).
  • Elevated.

​Originality is defined with:​

  • Shape: Edgy, geometric.
  • Design: Complex and detailed.
  • Degree of Creativity: How much is the look inspired by existing styles versus how much of it is the CGI artist own new creation.
  • Story: The hair should communicate the mood and feel of virtual world such as fantasy, out-worldly, dramatic, hypnotic, mysterious, alien, etc.
  • Avant-gardeness: Is the look futuristic, daring, extravagant.

Get inspired.

#SCTrophy24

Hairstylists.

credit @adrianamarmino
& @borisboriswho

CGI Artists.

credit @samylacrapule
credit @charlielemindu

Learning Destination.

Dive into different professional hair techniques and styles on the L’Oréal Access platform.

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